Sustainable business contributes to economic and social development as well as a healthy environment and a stable society and thus ensures the long term success of markets. Sustainable business is the future path for global economic growth. The Chinese government is already taking a range of measures to direct the country’s exploding growth rates onto a more sustainable trajectory. Inclusive economic growth, resource efficiency and environmental protection are prominent themes on the economic agenda.

In China, the development of more sustainable markets urgently requires support from the financial community, conducive government regulation, as well as broad public awareness and support. But at the same time, sustainable businesses themselves need strong support, both in their creation as well as in the further development and growth of existing enterprises. New Ventures China, as the only not-for–profit program promoting investment in sustainable business in China, has taken on the responsibility to support and strengthen sustainable enterprises and thus promote a more sustainable economy in China.

The New Ventures China Annual Investor Forum and Sustainable Business Marketplace serve to:

• Bring together capital and companies and introduce the most promising business models in a variety of sectors that contribute to sustainable development;
• Create a pipeline of sustainable businesses and innovative, talented entrepreneurs, as well as a track record of successful business models;
• Provide a platform for entrepreneurs, investors, public officials , media and other civil society organizations to connect;
• Demonstrate the potential of sustainable business and raise awareness of new ways of doing business.